Finally, you have come to understand the value of your opt-in email marketing list. There are so many success stories of people who make money online for free with their opt-in email marketing lists you have finally decided to build a list of your own or monetize the list you already have. Then you come to realize that you only thought you knew all there was to know about opt-in email marketing lists. To this point, you may have followed the guru’s advice to the letter and you still are not able to make money online.
In fact, you might even be losing money. You might have found that even if you have a big opt-in email marketing list, only a very small percentage actually buy from you and you are not making the money that you thought you would. Being able to make money online for free has alluded you.
So here you are wondering, “Why have others can make money online for free where you have failed?” The most common mistake is that you dived straight in. You chose a topic that you thought would be quite popular and would earn you money. Just because you send a sales letter to the people from the list doesn’t mean they are going to buy instantly.
There are some simple things that can be done for those who have started an opt-in email marketing list and have failed to realize a profit from it. You can turn things around and make your opt-in list profitable by doing a few simple tweaks to your approach. Here are three quick and easy ways to build a profitable opt-in list or rejuvenate an old one.
1) Get your customers to trust you first. Just throwing a bunch of products on your list will not make you an expert and a believable seller. Prepare the way by writing articles or blogs on the subject of a particular problem that your product provides a solution. Write about topics you are familiar with and have used for your business. You can visit forums to gain knowledge about your customer’s wants, needs, and problems. Target those wants, needs, and problems. Give free information that offers solutions and your value increases with each helpful bit of information.
2) Join forums from competing sites as well. Provide helpful and meaningful advice and recommendations. When you feel that people trust you, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your opt-in email marketing list. Friends are always good customers. Put up a link to your site so that they may be able to see what your business is all about.
3) Provide solutions to a problem or challenge that your readers will likely have. Most people are surfing and looking around on the internet for things that will help them. If you are the one offering solutions via your opt-in email marketing list, whether that is some product or service, they are more likely to not only subscribe to your site, but become a customer as well. Remember, facts tell, solutions sell.
There is one thing that you can always count on to increase your sales. That is, you will increase your sales only if your subscribers trust you. They will buy from someone they trust and feel they have a relationship with. If what you have to offer is worth the money and solves your opt in subscribers’ problems and they trust you, you will increase your sales. If you want sales, build trust via sharing knowledge, build value via solutions to problems.
There is one thing you should always keep in mind about marketing and what motivates people to buy. “Pain Sells.” People everywhere and in all walks of life respond to pain. They either want to end their pain or avoid pain. One of the best business models I have discovered is to offer people a way to make money online for free.
Building a profitable opt-in email marketing list does not happen overnight. There is much to do in preparation for presenting revenue-generating ideas and products to your opt-in list. Make sure that your subscribers are happy and satisfied and view you as a source of valuable information and they will be willing to buy from you when you, the expert, present solutions to their problems.