The option to use animation is frequently a contentious one. Here are some reasons why you should consider using animated film to boost your brand and bolster your marketing if you or your organisation are on the fence about it.
Control your budget
It’s a budget-friendly option. People, ironically, feel that animation is more costly than it is. While good, complicated animation is costly, so is filming a real-life commercial for a whole day. Commercials necessitate a crew, a set, make-up, talent, editors, and much more. To put it another way, if cost is a factor, you could be shocked at how much animation costs compared to real-life filming.
Influence your audience
They’re a lot more efficient. Video doesn’t have to be the only medium for animation. Many brands, for example, incorporate animation into their website banners. Keep in mind that, according to Crisp Media’s recent research, animated banner advertisements are 4.5 times more effective than static advertising.
Show your creativity
Consumers appreciate inventiveness, and creative advertising are frequently explored on YouTube after they have aired on television. Because the possibilities are endless with animation, you can be as creative as you want without the physical constraints that a real-life commercial would encounter.
Stand out from the crowd
Make yourself stand out from the crowd. Animation isn’t commonly employed in advertising, whether it’s for B2B or B2C. Using an animated commercial immediately distinguishes your company from competitors who use more generic methods of advertising. Furthermore, you’re making a great initial impression on folks who are unfamiliar with your business.
Develop a brand character
Make a persona. Take, for example, Geico. While your animation advertising may not become instantly recognisable throughout the country, you can build a unique image or character for your company.
Extend the life of your campaign
Timelessness. While many businesses employ celebrity endorsements to invigorate their marketing campaigns, the campaign ends when the celebrity’s career expires. Animated advertising, on the other hand, remain timeless independent of star power.
Make the most of your time. Making an animated ad could save you time, especially if you want to make a series of ads that will play back-to-back over a period of weeks.
What do you think?
Overall, using animations into your brand’s advertising strategy is an excellent method to differentiate yourself from the competition. There are a slew of unexpected advantages, including lower costs and longer ad shelf life. Remember that with advertising, you want your brand to stand out and make an impression. Your commercials will stand out with bespoke animation that represents your brand’s individuality.
In the commercial, be sure to emphasise your brand’s style and trademark. Because animation allows you to be more visually engaging, be sure that every step you make is aimed at reinforcing your brand in the minds and eyes of customers.
Does this sound like the right fit for you?
If so, a 3D animation company will be able to help you get the most out of this strategy. They will support you in creating a storyline and developing a character that fits your brand and strategy and speaks directly to your audience. They will bring a level of professionalism to your content and work within your budget and time constraints.